The CAN-SPAM Act solved all problems relating to the unsolicited email.

If you agree with that statement, you probably do not need to read on because you are not operating in the world of email or online marketing. Anyone in this arena understands that the CAN-SPAM Act raises at least as many questions as it answers. It sets a bare minimum standard for compliance, but its effectiveness has been hamstrung by the lack of overall acceptance from service providers and consumers.

Many businesses spend enormous resources to comply with CAN-SPAM, but are still labeled as “spammers"? by vigilante groups that operate outside the jurisdiction of the law. Many of these groups “set"? their own standards for appropriate email and will “go to war"? with anyone that fails to comply with these arbitrary standards.

How do you deal with these issues? How can you mitigate your risk? How can you improve your business model to protect your business while still moving your operations ahead? How can you demonstrate your compliance with CAN-SPAM?

We can work with you to provide strategies for compliance. We can help you develop and implement procedures to reduce your risks.